http://mrua7.livejournal.com/ ([identity profile] mrua7.livejournal.com) wrote in [community profile] section7mfu 2012-11-10 03:22 pm (UTC)

Very interesting story indeed and well done! Regarding the color usage...this is from Wiki:

'Before the 2000 presidential election, the traditional color coding scheme was "Blue for Republican, Red for Democrat,]in line with historical European associations (red was used for left-leaning parties)]

Traditional political mapmakers, at least throughout the 20th century, have used blue to represent the modern-day Republicans, and the Federalists who preceded them. Perhaps this was a holdover from the days of the Civil War when the predominantly Republican North was “Blue”.

Even earlier, in the 1888 presidential election, Grover Cleveland and Benjamin Harrison used maps that coded blue for the Republicans, the color Cleveland perceived to represent the Union and "Lincoln's Party", and red for the Democrats.

The parties themselves had no official colors, with candidates variously using either or both of the national color palette of red and blue (white being unsuitable for printed materials). Time magazine assigned red to the Democrats and blue to the Republicans in its election graphics in every election from 1988 to 2000. The Washington Post's election graphics for the 2000 election were Republican-blue, Democrat-red.

In the days following the 2000 election, whose outcome was unclear for some time after election day, major media outlets began conforming to the same color scheme because the electoral map was continually in view, and conformity made for easy and instant viewer comprehension.

On Election Night that year, there was no coordinated effort to code Democratic states blue and Republican states red; the association gradually emerged. Partly as a result of this eventual and near-universal color-coding, the terms "red states" and "blue states" entered popular usage in the weeks following the 2000 presidential election.

After the results were final, journalists stuck with the color scheme, as The Atlantic's December 2001 cover story by David Brooks entitled, "One Nation, Slightly Divisible", illustrated.] Thus, red and blue became fixed in the media and in many people's minds, despite the fact that no "official" color choices had been made by the parties.

Eye opening, even for me, as I was unaware there were no 'official' party colors.


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